Prepare Your Franchise for GA4: The Good, The Bad, and How to Get Started

Prepare your franchise for the switch to GA4 with insights from our webinar. Learn about the right mindset, strategy, and implementation for success.

Clare Kelly

Latest blog posts

B2C eCommerce: 3 Strategies to Consider

The online business-to-business relationship is intricate and demands consistent maintenance. Here are several aspects of the B2B relationship every franchisor should consider.

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Clever Email Marketing Campaigns: 7 Ways Companies Converted Us from Browsers to Buyers

The cleverer the campaign, the greater the conversion. Here are 7 email marketing campaigns franchisors can use to drive traffic and revenue growth to their operations.

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Are You Integrating Marketing and Customer Experience? Here’s Why You Should Be

The experience you market to your customers and the shopping experience you offer need to be aligned perfectly, if you ever expect to build brand loyalty and customer retention.

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Local Search for Franchises - What You Need to Know

Making it easier to search for your products and services locally can help franchisees accelerate their local presence and grow their own local audience while achieving higher revenue simultaneously.

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2018's Digital Marketing Trends

Staying ahead of new market trends means staying ahead of the competition. Here are the top digital marketing trends for 2018 that marketers need to know to gain that competitive edge.

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Four Ways to Succeed Despite Using Ungated Content

Consumers are rapidly being turned off by gated content, but luckily marketers can still successfully attract their audience by following these simple content-creation guidelines.

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7 Tips for Mastering Local Search Engine Optimization

Local SEO is a franchisee's best tool for establishing a local presence. Here are several key tips and tricks for bolstering local SEO and getting your locations recognized.

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The Guide to Google SERPs

Google's search engine results pages are where users can discover your franchise. Franchisors can follow these steps to rank higher on the SERP than your competition.

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4 Areas That Are Hurting Your Website Lead Generation

Lead generation takes time and effort, anything that hinders it hurts your franchise's overall growth. Here are some problem areas that may be negatively impacting your lead generation.

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