June 5, 2018

4 Areas That Are Hurting Your Website Lead Generation

4 Areas That Are Hurting Your Website Lead Generation

Your website is often the first impression your brand has on a prospect, and serves as a digital billboard for your product and/or service. If you’re like most businesses, the primary goal of your website is to generate leads.With that in mind, we’ve put together this list of areas that can be improved to fill your sales funnel with qualified leads.

1. Landing Pages

A landing page is a webpage solely used to explain a marketing or advertising offer and capture lead contact information. If your landing page is not converting leads, be sure your page includes attractive imagery, clear and concise language, catchy CTAs, and forms or videos when necessary or applicable.

2. Forms

While gating your content is not always necessary (or recommended!), forms can provide ample opportunities to keep in touch with prospects and generate leads. A good form includes a clear title, only the absolutely necessary fields, a link to your privacy policy, data security info and a statement of how contact will be used, as well as a bright, eye-catching CTA.

3. Content

While website metrics like number of users and sessions are important, marketers also need to look at the time spent on a page and bounce rates in order to have a complete picture of the engagement on a website. If you’re noticing that visitors are landing on your site and very quickly navigating away, chances are that you do not have enough (good) content to keep them interested and actively clicking around. Content can come in the way of a blog that is relevant to your industry or products, customer reviews and case studies. Quantity isn’t everything here though, so make sure the stuff you’re putting out there is high-quality, appealingly designed and utilizes a variety of media (think how-to videos and well-staged photographs). Get creative, put yourself in the mind of your audience and reap the benefits!

4. Search Engine Optimization (SEO)

When it comes to successfully using your website to drive new business, SEO should always be a part of the conversation. Making sure that your page titles, headings, image alt text, etc. are all optimized for relevant keywords ensures that search engines will find your page more easily and display it higher in Search Engine Result Pages (SERPs). Additionally, make sure to employ responsive design, compress large images to boost loading times and generate an XML sitemap to submit to Google and Bing.

Want to learn more about why your website is not generating leads and how to remedy it? Check out this whitepaper and let us know how we can help!

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