The first annual TruPresence Benchmarking Report looks to track new franchise trends, rising technologies, and ways franchisors are using to better their operations.
Franchises can better communicate internally by unifying the way they report on essential data needed to grow, clarifying dynamic goals that represent the needs of franchisees and franchisors equally.
The pillars of digital franchise marketing can engage an audience and grow awareness across every level of the market and are something franchisors need to know.
Google Universal Analytics will soon be replaced with Google Analytics 4. Franchisors must know how this switch affects their business and how to be prepared.
Artificial Intelligence gives Franchisors new ways to analyze and implement data into growth strategies, helping drive traffic and conversion for each location.
In "TruPresence Talks," industry experts help franchise marketers learn to accelerate ROI and see the impact of data analytics on a multi-location business.
Franchisors know location webpages act as separate sites, needing tools that provide location analytics to see how the operation runs at the local level.
Social media can help provide an easy path for building local engagement and is something that every franchisee can use to their advantage with these three strategies.