Revamped design is maintained on one central CMS providing the ability to manage SEO and update content internally for 20 locations. Specific audience segments can be targeted with personalized offers.
Updated site infrastructure enables secure login and form encryption, feed of real-time mortgage rates, mortgage and loan calculation tools and third-party chat integration.
New marketing automation capabilities enable tracking customer behavior from online login to in-store visits. Administrators can also track effective campaigns and allocate marketing spend accordingly.