SportClips Haircuts is a national sports-themed haircare franchise for men and boys. They needed to update their digital presence to facilitate the exceptional growth and seamless management of one of the fastest growing franchise networks with consistent branding and localization.
Provide Scalable eCommerce Solution
Migrate 1800+ sites and update legacy website platform without interrupting daily business operations.
Distributed Website Management
Ability to control website content and online campaigns at a national and local level.
Support Local Franchisees
Provide targeted content distribution and optimize franchisee sites to rank well on search engines.
Bridgeline empowers SportClips Haircuts to manage eCommerce, targeted content distribution, and marketing automation while driving in-store traffic and conversions on one powerful platform.
Centralized Administration of Franchisee Microsites
Seamless management of global branding standards for corporate site and 1,800+ franchisee microsites.
Corporate & Franchise Intranet Portal
Facilitate internal communications, collaboration and education.
Greater Velocity to Market
Quickly spin up professional and branded sites for new franchise center locations.
Email Open Rate with 3.3M Delivered and 690K Opened
Increase in Web Traffic
Total Sweepstakes Participation
With the implementation of their powerful new website platform, SportClips Haircuts has built success by efficiently marketing themselves online both locally and nationally. Since launching their new website, they’ve been named on the Entrepreneur’s list,“Top 500 Fastest Growing Franchise,” and Forbes’ list, “America’s Best Franchises.” They’ve also greatly increased email opens, web traffic and sweepstakes participation.