The first annual TruPresence Benchmarking Report looks to track new franchise trends, rising technologies, and ways franchisors are using to better their operations.
Franchises can better communicate internally by unifying the way they report on essential data needed to grow, clarifying dynamic goals that represent the needs of franchisees and franchisors equally.
The pillars of digital franchise marketing can engage an audience and grow awareness across every level of the market and are something franchisors need to know.
Google Universal Analytics will soon be replaced with Google Analytics 4. Franchisors must know how this switch affects their business and how to be prepared.
Artificial Intelligence gives Franchisors new ways to analyze and implement data into growth strategies, helping drive traffic and conversion for each location.
In "TruPresence Talks," industry experts help franchise marketers learn to accelerate ROI and see the impact of data analytics on a multi-location business.
Franchisors know location webpages act as separate sites, needing tools that provide location analytics to see how the operation runs at the local level.
Social media can help provide an easy path for building local engagement and is something that every franchisee can use to their advantage with these three strategies.
Here are some tips and tricks on how franchises can manage the daunting task of effectively and efficiently marketing to national and local audiences at the same time.
The online business-to-business relationship is intricate and demands consistent maintenance. Here are several aspects of the B2B relationship every franchisor should consider.
The cleverer the campaign, the greater the conversion. Here are 7 email marketing campaigns franchisors can use to drive traffic and revenue growth to their operations.
The experience you market to your customers and the shopping experience you offer need to be aligned perfectly, if you ever expect to build brand loyalty and customer retention.
Making it easier to search for your products and services locally can help franchisees accelerate their local presence and grow their own local audience while achieving higher revenue simultaneously.
Staying ahead of new market trends means staying ahead of the competition. Here are the top digital marketing trends for 2018 that marketers need to know to gain that competitive edge.
Consumers are rapidly being turned off by gated content, but luckily marketers can still successfully attract their audience by following these simple content-creation guidelines.
Local SEO is a franchisee's best tool for establishing a local presence. Here are several key tips and tricks for bolstering local SEO and getting your locations recognized.
Google's search engine results pages are where users can discover your franchise. Franchisors can follow these steps to rank higher on the SERP than your competition.
Lead generation takes time and effort, anything that hinders it hurts your franchise's overall growth. Here are some problem areas that may be negatively impacting your lead generation.
The fastest franchise marketer wins. Here are several tips on how to recognize a trend and use it to help generate leads and boost both traffic and revenue for your operation.
The landing page is the first interaction a visitor will have with your website. Better landing page optimization can decrease bounce rates and encourage heightened engagement.
A good tech stack can empower a franchise and help it grow, while a bad one can be a waste of time and money. Here's how digital marketers can tell the difference.
Website accessibility is key, not only to make it easier for your current visitors but also to increase your ranking on the search results page. Here's how to get started.
Poor page speed is one of the main contributing factors to higher bounce rates, loss of traffic, and a negative customer experience resulting in loss of revenue. Fixing it is an utmost priority.
Opensource and Enterprise Software both come with their own unique advantages and disadvantages that franchisors need to understand if they are to use one over the other to grow their business.
eCommerce marketers need to understand how to reach an audience in four places at once as, alternatively to offline marketing, an omnichannel experience is necessary and expected.
Websites are continuing to evolve, and the ones that only offer a static experience are falling behind. Here are ways to increase engagement by implementing engaging features on your site.
Your franchise business is unique, and you need a way to let your audience know that. Generating a unique selling proposition can highlight why your business deserves their attention.
The best practices for Search Engine Optimization are constantly evolving as Google's technology evolves. Here is everything you need to know about SEO ranking factors in 2019.
Franchise systems and digital marketers cannot provide a positive, personalized experience to their audience if they do not understand who their audience is or what they look like.
With the new year come new ways to improve your site's search engine optimization and new trends to use to stay competitive. Understand these new trends can boost your ranking further in 2019
As we all know, your company’s website is the billboard for your brand - and often the first shot you have at making a good impression on prospective customers.